‘SNAPPED’ ALL WALKS AND RANKIN
PART ONE: September 2010
When we teamed up with Rankin we had one mission to unite the industry’s best names in pursuit of individuality. Our first photographic campaign ‘Size Me Up’ with Kayt Jones for i-D Magazine, had been a great success. Emerging designers were thinking about diversity and conscious of the role of the body and how this impacts on women.
So we invited the big names in design to take their lead from emerging designers before them and make a special sample garment for us to showcase at London Fashion Week. We launched this initiative on Network ITV Breakfast News.
ALL WALKS LAUNCHES SNAPPED S/S ’11 WITH FASHION HEAVYWEIGHTS CELEBRATING DIVERSITY AT SOMERSET HOUSE.
All Walks Beyond the Catwalk presents ‘SNAPPED,’ – A look at the way fashion is fast becoming the lens through which we view our identity. All Walks furthers its quest to promote individuality by collaborating with some of the best names in British Fashion. Previewing a look from each of the forthcoming mainline collections from our contributors, on a range of models that embody the All Walks aesthetic: All shapes, ages and skin tones!
From left to right All Walks Models wear:Alice Temperley,Matthew Williamson,Giles Deacon,Hussein Chalayan,Osman Yousefzada,Stella McCartney,Betty Jackson,Antonio Berardi.
Shot By Rankin on the 18th September 2010 LIVE at Somerset House Press Call London Fashion Week ‘Snapped’