The National Body Image Campaign is led by Central YMCA and delivered in partnership with APPG. All Walks Beyond the Catwalk is a member of the Advisory Board.
This campaign has three strategic objectives:
- Empowering children, young people, parents and teachers to build a more positive body image through access to quality information, resources and networks
- Promote a body ideal based on health and wellbeing, not appearance or weight
- Encourage a responsible approach from business and media, authentically to represent the population as a whole
The campaign’s activities are based on the recommendations from the report from the All Party Parliamentary Group (APPG) on Body Image.