The National Body Image Campaign is led by Central YMCA and delivered in partnership with APPG. All Walks Beyond the Catwalk is a member of the Advisory Board.


This campaign has three strategic objectives:

  • Empowering children, young people, parents and teachers to build a more positive body image through access to quality information, resources and networks
  • Promote a body ideal based on health and wellbeing, not appearance or weight
  • Encourage a responsible approach from business and media, authentically to represent the population as a whole


The campaign’s activities are based on the recommendations from the report from the All Party Parliamentary Group (APPG) on Body Image.