The launch of the second annual film and fashion fusion aptly named ‘FASH/ON Film,’ sponsored by River Island, showcased a mixed bag of emerging film-maker/designer collaborations on Friday 14th, the first day of London Fashion Week.

This new BFC initiative aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week and most importantly recognises the ongoing growth of fashion film as an important creative product in itself whilst underlining London’s position at the centre of this film revolution.

William Tempest and Ryan Hope kicked off with a beginning, in ‘It will not always be Summer,’that matched anything the opening of Orson Well’s ‘Citizen Kane,’ has spawned since, and went way beyond holding us visually captive until the first edit. Preview Link Below

For film and techie fans… There wasn’t a single edit. The length of the shot – which is held for the duration of the film, choreographed to within inch of its being, thrilled many and complimented Tempest’s latest work perfectly. Beckoning us through  room after room, taking in carved wooden doors, ornate staircases on a tour through an opulent country pile, to show case the Tempest vision for the River Island collection, director and designer are in harmony.

Hope confessed that after 7 takes, in which the entire film was shot from start to end, and not yet in the can, so to speak, as daylight retreated,  he broke out in a sweat – the next take would need to be the final one. Fortunately the smoothly surreal take on what models can do when allowed off piste is the result as this preview shows and the dancing scene alone could hold the entire film.

Tempest meanwhile, who has been working between the U.A.E and London with mostly with private clients over the last year, has created a strong announcement of the way his work adapts perfectly to the highstreet.

There was never any doubt in my mind that putting a visionary film-maker together with an accomplished designer Tempest would be nothing more that sensible. The above duo created a piece of work that sets new boundaries for film and fashion students alike.

By contrast,  Anna Dello Russo’s collaboration with H&M in which she delivers her ‘Rules of FESH ON,’ dispensing such nuggets as “Feshon is always uncomfortable, if you feel comfortable you never get the look,” was diametrically opposed to anything remotely sane or rational and I presume, satisfied those with a quota for rubber and a lot of AdR writhing around a giant gold shoe.

 

Richard Nicholl, to borrow film guru -  Barry Norman’s  framing of the story,  chose a genre not necessarily familiar to fashion viewers and starred  in his own abduction in ‘Get Richard,’ by Justin Anderson, resulting in an unexpectedly pleasing comedy punch line. Like Tempest’s film is well worth checking out for an accomplished and slick  example of what film can do for fashion stars. Nicholls reveals a pleasing and playful streak that broadens our perception of him. See for yourself.

 

Finally … Well I’m picking out selected highlights of course from a larger menu – see below. SHOW Studio put forward Visiting Hours by Marie Schuller a favourite of mine already since I already wrote a provocative accompaniment to her film earlier this year. Marie’s thought provoking film, although showcasing fashion on the body of a woman with grace, takes us way beyond the boundaries of fashion sensibility and is all the more inspiring for it.

Sex, bondagewear and a shadowy gentleman caller but also the rare  and innovative portrayal of an older, sexualised woman… is all I will say to get you started.

 

Full Film list

‘It will not always be summer’ by Ryan Hope. River Island Design Forum by William Tempest

‘Anna Dello Russo at H&M – Fashion Shower’ by Alex Turvey

‘Closer…’ by Nick Haddow for ALICE by Temperley

‘Get Richard’ by Justin Anderson

‘Kenzo Pre-Fall 2012′ by Quentin Jones

‘Skirt’by Amanda Boyle for Mulberry

‘Visiting Hour’ by Marie Schuller. Part of the SHOWstudio Fashion Fetish series

‘Spot The Difference’ by Ehsan Bhatti for Louis Vuitton

‘TRACES’ by Abbie Stephens for Emilio de la MorenaCommissioned by River Island and the British Fashion Council for the Fash/On Film Mentoring Scheme