CHECK OUT THE LATEST: 2011


Stella Magazine

30th January 2011

5 page spread pages 26-30

GENERATING NATIONAL COVERAGE FROM BBC, ELLE, STYLE.COM, THE INDEPENDENT, THE OBSERVER, DAILY MAIL, MAIL ON SUNDAY, GRAZIA, AND GMTV,

ALL WALKS, SIZE ME UP LAUNCH CAMPAIGN, TOUCHED A NERVE AND UNWITTINGLY IGNITED A SIZE DEBATE.

SNAPPED – THE SPRING SUMMER 2011 CAMPAIGN CONTINUES TO CELEBRATE INDIVIDUALITY AT THE HEART OF LONDON FASHION WEEK


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2009

RDuJour - Read Story
LIFE - Read Story
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All Walks: Time Line and achievements

ALL WALKS BEYOND THE CATWALK

Founded by Caryn Franklin, Debra Bourne and Erin O’Connor.

 

 

The First Year – Fact Sheet.

MAY 2009

Caryn Frankin, Fashion Commentator and Patron of Beat,

Debra Bourne, former Director of Lynne Franks PR and Creative Consultant,

Erin O’Connor, International model and founder of Model Sanctuary, meet with Susan Ringwood, Chief Executive of Beat to discuss whether it was possible to showcase fashion on a range of body types?

SEPTEMBER 2009

ALL WALKS launches.

Caryn, Debra and Erin craft All Walks Beyond the Catwalk.

All Walks Beyond the Catwalk, the first ready-to-wear fashion project celebrating diversity to take place at London Fashion Week with a party held at Somerset House and a key note speech by Sarah Brown.

Eight emerging designers are selected to participate, including David Koma, William Tempest, Hannah Marshall and most notably remembered, Mark Fast, creating an outfit from their new collections, for a far wider range professional models in size, age and ethnicity. Ages 17-65. Sizes 8 – 16. The project was purposeful inclusive, involving standard sized model shapes too.

All Walks introduces Mark Fast to ‘plus size’ model Hayley Morley.

Impressed by how Hayley looked in Mark’s dress, he decided to include her along with two extra models in his Spring/Summer ’10 catwalk show. The news story around this show ignited a media storm.

All Walks media coverage was estimated at 33 million opportunities to view. (by Lexis PR).

www.allwalks.org All Walks website is launched.

Susan Ringwood and Beat depart from project.

Caryn, Debra and Erin continue.

OCTOBER 2009

All Walks wins the Love Your Body award, by Cosmopolitan magazine, as part of their Fearless Women of the Year ceremony. All Walks attends Award Winners Ceremony at 10 Downing Street.

FEBRUARY 2010

London Fashion Week.

All Walks mounts Every Body Counts project during London Fashion Week, at Vauxhall Fashion Scout.

A five day live portrait event and growing exhibition gathering opinions on Why London can lead the way for diversity in fashion?

MARCH 2010. International Womens Day

Mounted by Lynne Featherstone, MP and Jo Swinson MP, All Walks participates in launch of Lib Dem’s Body Confidence Campaign, at Portculis House, along with Susie Orbach, Dr Helga Dittmar.

All Walks works with Sarah Brown, wife of former Prime Minister Gordon Brown, to produce special international women’s day fashion special for D Mirror supplement.

JUNE 2010.

All walks educational forum is launched at Graduate Fashion Week.

Supported by Wendy Dagworthy, Professor at RCA, 61 British Colleges are invited to attend a half day forum to discuss the important role fashion educationalists could play in engaging the next generation of creative British leaders?

Resulting in 3 Colleges introducing modules around diversity into their courses from September 2010. With more to follow.

JUNE 2010

Lynne Featherstone is appointed as parliamentary under secretary for Equalities in new coalition government and invites All Walks to help form a steering committee for Body Confidence Campaign.

AUGUST 2010

All Walks approaches the National Portrait Gallery to create a public event exploring – how fashion imagery has become the lens by which we now evaluate our own identities and consequent self esteem?

Agree to take place in February 2011.

SEPTEMBER 2010

Fashion Nite Out. NYC.

Working with Donna Karen and Sonja Nuttal’s new venture called Urban Zen.

All Walks takes first small step in America with party to celebrate the message at their Greenwich Street Store.

SEPTEMBER 2010

London Fashion Week.

All Walks enlists Fashion Heavyweights for follow up LFW initiative called SNAPPED.

Alice Temperley, Antonio Berardi, Betty Jackson, Giles Deacon, Hussein Chalayan, Mathew Williamson, Osman Yousefzada, Stella McCartney, Vivienne Westwood show appetizer from Spring/Summer 2011 on diverse range of models.

Live Group Shot with Rankin at Somerset House.

SEPTEMBER 2010

All Walks attends first Body Confidence, steering group meeting at Portcullis House.

Steering Group includes: CEO Mumsnet, Girl Guides UK, Susie Orbach, CEO YMCA, Founders- All Walks Beyond the Catwalk.

NOVEMBER 2010

Graduate Fashion Week meet with Educationalists to follow up on June Forum.

2011

NEXT FOCUS:

NATIONAL PORTRAIT GALLERY

Lateshift Public Event in partnership with All Walks Beyond the Catwalk.

presentsSNAPPED:Has Fashion become the lens by which we evaluate our identity?