We are delighted to announce, alongside the other members of the All Party Parliamentary Group on Body Image, that the inaugural Body Confidence Awards will take place this Thursday, 19th April 2012, at the House of Commons.

The awards will recognise and celebrate the efforts and achievements of those who promote body confidence within various industries. A judging panel made up of representatives from B-eat, the Centre for Appearance Research, All Walks Beyond the Catwalk, AnyBody, Stephanie Heart Enterprises, Mumsnet, and the Central YMCA along with Jo Swinson MP sifted through countless nominations to come up with the shortlists.

The nominees were chosen for a number of reasons including aspirational diversity in size, age and skin tone; responsible use of body imagery and the consideration of diverse body sizes, shapes and beauty; promotion of active and healthy lifestyles and less sexualised imagery.

Commenting, Jo Swinson MP for East Dunbartonshire said:

“With these awards we want to publicly recognise positive steps taken by industry groups, businesses and campaigners. In highlighting their leading work and body confidence initiatives hopefully they will inspire others to follow in their footsteps.”

Susie Orbach from AnyBody said:

“It influences us all and affects the well-being of young women and men so it is important to acknowledge examples which promote body confidence and counteract the damage. Advertisers and marketers can be so imaginative. These are examples of the direction to aim in.”

All Walks’ Co-Founder and Fashion Commentator Caryn Franklin said:

“Fashion design can be a huge force for good when individuality and diversity are celebrated. At All Walks, we love fashion for all ages, sizes and skin tones.”

Commenting on his nomination, fashion designer Giles Deacon said:

“I am thrilled to be nominated for a Body Confidence award. Since launching my eponymous label in 2003 I have worked with a wide range of ages and body types and a particular highlight for me was working with Verushka who modelled in my in Spring Summer 2011 collection closing the runway show age 73. I like to work with this wide range of women as body confidence and character pervade.”

Commenting on his nomination, fashion designer Mark Fast said:

“Over the years I have been privileged to work with some of the most beautiful and shapely women in the world and it is true to say that even the most beautiful (by any standards) have moments of doubt and insecurities. I want to celebrate women and make them feel good in my clothes.”

And the nominees are:


The Woman’ by Breast Cancer Care;Growing up’ by Dove; 100 Days of Summer’ by New Look; ‘Fotoshop by Adobé’ by Jesse Rosten


Boots No7 ‘Ta Dah’ range; Illamasqua; Look Good… Feel Better; MAC


Beautiful Magazine; Caitlin Moran for How to be a Woman; Gok’s Teens: The Naked Truth; Guardian Weekend Magazine: Fashion for all ages


Body Gossip; Changing Faces; Katie Piper; Miss Representation

Central YMCA Health, Sport and Fitness Award

Curves; Dance UK’s Healthier Dancer Programme; Virgin Active’s Ooomph campaign


Body Gossip’s ‘Gossip School’ education programme; Body Image in the Primary School by Nicky Hutchinson and Chris Calland; Girlguiding UK’s Peer education initiative

All Walks Beyond the Catwalk Fashion Award

Giles Deacon; Mark Fast; Vivienne Westwood

Mumsnet Award for promoting body confidence in children

Cerrie Burnell from CBeebies; Ellie Simmonds; Pink Stinks; Gok Wan


ASOS Curve; Debenhams; La Redoute; Vivien of Holloway

Celebrity Ambassador of the Year Award

Decided by public votes. To be announced at the ceremony