For their S/S collection – that was showcased as part of their winning Fashion Fringe entry, design duo Fyodor Podogrny and Golan Frydman (together forming FYODOR GOLAN) decided to break fashionable conventions by selecting All Walk’s very own mature model Valerie Pain to showcase their collection.

“This s/s we were looking for the essence of a woman. We wanted to show her journey through our story and how with her struggles she accepts herself for what she is. We wanted to show her sexuality, strength, melancholia and beauty. We admire women of all ages and believed it was crucial for our story and to portray our thoughts to have a mature woman that will encompass the qualities we admire so much.

When we met Valerie she gave us so much drive and energy. She is a very unique woman and she told our whole story with one look. The layers and depth of her life and character swept us into her world and we knew from the start that she was who we were looking for”

Their collection, ‘Flowers of Evil’ was inspired by artists such as Vincent Van Gogh, resulting in a dark and dream like presence being felt from the runway. Embroidered flowers, rigid tailored dresses and detailed laser cutting all featured in a wash of greens and yellows to gothic blacks.

We admire Fyodor Golan for their open minded attitude as new designers and very much look forward to seeing more of their work in the near future.

Words by Hanna Fillingham
Hanna Fillingham is a second year Journalism student at Cardiff University. During the summer of 2011, Hanna worked as an intern for Caryn Franklin. Hanna has a blog here, and is on Twitter @hannafillingham
Editor Charlotte Gush, on Twitter @CavaCharlotte